![]() ![]() One of the most successful toy companies in the world, Lego was the first toy retailer to introduce an ecommerce chatbot to its customers.įirst rolled out to support Christmas sales in 2017, Ralph the chatbot was a huge success. Use cases: personalized experience, increase sales and conversions, gather customer data Key takeaway: As well as driving sales, chatbots are an effective way to gather data that can inform future sales and marketing processes. In all, the bot creates a personalized experience for users, streamlines the sales process to increase purchases, and collects valuable data for H&M to use for higly relevant retargeting efforts. A fun exchange for users while giving H&M tons of data on popular pieces, trends, and customer preferences. Individuals can also see and vote on outfits created by other users. If they choose to ‘shop’, they are taken directly to the H&M website where they can purchase all the items with just a few clicks. It then puts together a personalized outfit, displaying all the items alongside the combined price for the full outfit.įrom here, the user can click on the outfit to ‘shop’ or ‘save’ the items. Once the user has answered a handful of these multi-choice style questions, the bot quickly builds a style persona for the individual. ![]() To kick off, H&M’s ecommerce chatbot will ask the user to choose between two photos showing different outfits. It’s a fine example of using a chatbot to create a personal online customer experience. To complement its ecommerce store, the multinational clothing retail brand H&M developed a chatbot for the messaging platform Kik.Īcting as a virtual stylist, the bot offers tailored outfit inspiration for every user. Below are some of the most innovative and successful ecommerce chatbots deployed by brands across the world.ĭemonstrating lots of different use cases, they’re all great examples of how chatbots can be used across a wide range of online businesses to achieve different goals. ![]()
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